I Design Clinical Products Patients Actually Use.

In the care plan, a model decides each product and dose and a language model only narrates it: every number verbatim, a template if it drifts. The same rule runs 360°: language models write, never decide.

Bayesian models sit under both EO products: the recommendations in the care plan, and 360°’s 30-day forecast of symptom burden, probability times severity, with drivers and confidence. I design what the patient and the clinician see of them.

The care plan is a recommendation system: the model picks product and dose for each patient. I designed everything around that call: the reasoning on every card, one price everywhere, and the check-in that feeds the next recommendation.

Eight portrait styles, each a fine-tuned image model on a curated training set. Twenty balanced images beat forty-six, and the first style taught me the lesson that shaped the rest.

Every style was certified against a test matrix before launch, three retrains in a day when one drifted. In production, two vision models gate each order: one checks the photo, one scores every render’s breed match and hides the 17% that drift.

Eight agents, one per function, with me as the approver: nothing ships, spends money or reaches a customer without my yes. Every agent reads a shared Brain before it starts.

Both EO products start with intake I designed. The care plan profiles up to three concerns, each scored on its PROMIS block, and the activities that matter most in the patient’s own words. In 360°, M reads her chart first and asks only what the record can’t: medications to confirm, top concerns, how she wants to be reached. About three minutes, before the visit.

Eighteen automated messages across SMS, email and the app, mapped to the care plan loop: two nudges to finish a profile, three to order and then silence, a check-in invitation a week after delivery, and a different message for each way a plan can change. Every one is tied to something the patient did or didn’t do, and the scheduled ones land at 9 a.m.

360° is clinical decision support for the side effects of cancer treatment: a ranked plan with rationale, net benefit and safety checks, built for an oncologist to approve, modify or decline.

In 360°, the clinician sets how much the system may adjust on its own; exceptions escalate back to her, and autonomy starts at approve-everything and earns its way up. In the care plan, a red flag on any check-in routes straight to clinician review.

360°’s engine takes validated guidance from ASCO, ESMO and NCCN through a clinical ontology, behind safety rules the clinician signs that nothing crosses. I designed how that reasoning surfaces, and what never reaches the patient without a signature.

Profiling scores each symptom on a PROMIS instrument and the check-in asks the same questions again, so improvement is measured, not guessed. EO’s ASCO 2026 abstract was built on that data.

A care plan that eight cancer centers refer patients into: profiling, a clinician-reviewed plan, a check-in per product, and the changes a clinician makes between visits, shown to the patient.

A forecast chart where bar length is burden and color is how closely we’ll watch, a journey chart of reported against predicted, and progress charts with a target drawn from patients like her.

M, the guide in 360°, runs intake as a conversation and texts the patient the moment her clinician signs the plan. For EO’s care plan I also built a cannabinoid education center, a conversational guide that answers from the clinical data EO has gathered.

55 custom events and session recordings found the screen that lost 85% of people at Best Mate. At GigSky, landing pages and the plan picker shipped as variants tested against each other.

EO’s direct-to-consumer store and the care plan’s checkout, both on Shopify: monthly subscriptions, one price everywhere, a cart bar that never leaves the screen. The care plan brought in $48K in 2026 through early November, half of it subscriptions, with monthly revenue up from $519 in January to $9.1K in October. Plus the whole Best Mate store, from the generator to fulfillment.

EO’s Meta ad creative, landing pages and marketing sites, and the email flows behind them. At GigSky, ads in every Meta and Google size and three rounds of App Store screens. At Best Mate, ads that brought people in for about $5 an add-to-cart.